Get Lifted with Aveda's Enlightener

Get Enlightened! Now you can have stronger, brighter blonde powered by our 100% naturally-derived bond strengthening complex that minimizes damage and strengthens, while our plant oil blend conditions, softens and adds shine.

How does it work?

Hair is made up of a naturally occurring protein known as keratin which provides hair strength. During lightening services keratin can be compromised causing the hair to weaken and become damaged / break.

Aveda’s bond-strengthening complex:

✓Creates a multitude of hydrogen bonds that mimic these protein structures, strengthening internal hair structure and restoring hair fiber strength

✓Minimizes damage by creating a barrier that prevents peroxide from destroying bonds, without affecting lift